Creativity and Copywriting

This course introduces the This course explores Internet advertising and digital marketing issues, concerns and ideas. It will cover marketing and statistical concepts, digital platforms (i.e. mobile, social media), and provides an understanding of different online marketing tools and vehicles (i.e. email marketing, social media analytics, SMS text, apps, etc.). Students will learn to evaluate, design, and execute Internet-based advertising and promotional campaigns in order to meet specific business objectives like customer acquisition and increased brand awareness. concepts and approaches related to creativity and copywriting in the field of advertising. Students practice the basic techniques of advertising headline and body copy through integrating their input in the design and execution of print, electronic, and outdoor advertising. Regular peer evaluations and in-class ad analyses help boost creativity and perspective. Prerequisite: ADM 216. Corequisite: FDP 214. understand the digital marketing scheduling tools, structures of digital media agencies, and apply and create digital media planning templates, plans, budgets, strategies, and set KPIs to achieve the demands/objectives of clients on digital platforms. Prerequisite: ADM 455. ADM Consumer Activation Programs (3.0); 3 cr. This course describes