This course introduces first year advertising students to the field of advertising and its relationship to and role in the field of marketing. Students discover basic advertising principles and the characteristics of mass and interactive media, including television, newspapers, magazines, outdoor, radio, and social media as advertising vehicles. The course also examines advertising agency structures and teaches students in-depth ad analysis. Corequisite: ENL 105. are creating for consumers to activate marketing communication in alternative media forms different from regular TV, radio, or press. Prerequisite: ADM 352.

Principles of Advertising