ADM 341Media Planning and Analysis
ADM · Faculty of Humanities · 3 credits
Description
This course provides an introduction to strategic media planning in line with the latest trends and practices in the industry. Students assess the strengths and limitations of different communication channels to devise a comprehensive media plan in accordance with budget, personnel, and strategic goal requirements. Students use software related to media planning and conduct industry-related research on agencies involved in planning, buying, and selling media. Prerequisite: ADM 216.
Prerequisites
Common questions about ADM 341
What is ADM 341 at NDU?
ADM 341 Media Planning and Analysis is a 3-credit course at Notre Dame University – Louaize (NDU), in the Faculty of Humanities. This course provides an introduction to strategic media planning in line with the latest trends and practices in the industry.
How many credits is ADM 341?
ADM 341 Media Planning and Analysis is worth 3 credits at NDU.
What are the prerequisites for ADM 341?
ADM 341 lists 1 prerequisite: ADM 216 Principles of Advertising.