MRK 325Services Marketing
Marketing · Faculty of Architecture, Arts · 3 credits
Description
An introduction to the distinctive aspects of service marketing. Topics covered include understanding services marketing, improving service quality and productivity, positioning a service in the marketplace, managing the customer portfolio, creating and delivering services, and developing and managing the customer service function. Prerequisite: MRK 311.
Prerequisites
Common questions about MRK 325
What is MRK 325 at NDU?
MRK 325 Services Marketing is a 3-credit course at Notre Dame University – Louaize (NDU), in the Faculty of Architecture, Arts. An introduction to the distinctive aspects of service marketing.
How many credits is MRK 325?
MRK 325 Services Marketing is worth 3 credits at NDU.
What are the prerequisites for MRK 325?
MRK 325 lists 1 prerequisite: MRK 311 Consumer Behavior.