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MRK 311Consumer Behavior

Marketing · Faculty of Architecture, Arts · 3 credits
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Description
Concepts and theories to explain the decisionmaking process of consumer and organizational buying. Attention is focused on economic, psychological, sociological, and anthropological variables to understand, predict, and control purchasing behavior. Prerequisite: MRK 201.
Prerequisites
MRK 201 Fundamentals of Marketing

Common questions about MRK 311

What is MRK 311 at NDU?

MRK 311 Consumer Behavior is a 3-credit course at Notre Dame University – Louaize (NDU), in the Faculty of Architecture, Arts. Concepts and theories to explain the decisionmaking process of consumer and organizational buying. Attention is focused on economic, psychological, sociological, and anthropological variables to understand, predict, and control purchasing behavior. Prerequisite: MRK 201.

How many credits is MRK 311?

MRK 311 Consumer Behavior is worth 3 credits at NDU.

What are the prerequisites for MRK 311?

MRK 311 lists 1 prerequisite: MRK 201 Fundamentals of Marketing.

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