MKTG 240Consumer Behavior
What to expect
Common questions about MKTG 240
What is MKTG 240 at AUB?
MKTG 240 Consumer Behavior is a 3-credit course at American University of Beirut (AUB), in the Suliman S. Olayan School of Business. A course that focuses on the customer as the key to market success. Topics covered include the roles of a customer, market values a customer seeks, determinants of customer behavior, the customer’s mindset, customer decision-making and customer focused marketing
How many credits is MKTG 240?
MKTG 240 Consumer Behavior is worth 3 credits at AUB.
Is MKTG 240 hard?
6 AUB students have written about MKTG 240 on Studiety. No one has left a star rating yet, so read what they wrote rather than an average.
Who teaches MKTG 240 at AUB?
Studiety has 3 professors on record for MKTG 240: Ahmad Hijazi, Michael Kfouri, Michel Kfouri. Sections change every term, so check the registrar for who is teaching now.
What are the prerequisites for MKTG 240?
MKTG 240 lists 1 prerequisite: MKTG 210 Principles of Marketing.
Are there past papers for MKTG 240?
Yes — 2 files for MKTG 240 have been shared by AUB students on Studiety, including exams, quizzes, syllabi and notes. They are free to download with a student account.