MKTG 240
Consumer Behavior
Management, Marketing and Entrepreneurship · Suliman S. Olayan School of Business · 3 credits
Description
A course that focuses on the customer as the key to market success. Topics covered include the roles of a customer, market values a customer seeks, determinants of customer behavior, the customer’s mindset, customer decision-making and customer focused marketing
What to expect
✓Has Quiz 1
✓Has Quiz 2
✓Has Midterm
✓Has Final
✓Has Attendance
✓Has Project
✓Has Participation
✓Original Book Necessary
Prerequisites
Books
- Consumer Behavior: Buying, Having, and Being, Global Edition, 12/E