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MKTG 210

Principles of Marketing

Management, Marketing and Entrepreneurship · Suliman S. Olayan School of Business · 3 credits
Abeer Rawas Hounaida El Jurdi Lama Halwani Laurence Leigh Leila Khauli Hanna Michael Kfouri Michel Kfouri Muhammad Aljukhadar Nadine Yehya Naeem Akhtar Wided Batat Zeina Harfoush
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Description
An overview of marketing activities including marketing inputs in strategic planning, global marketing, marketing research, analysis of buyer behavior, market segmentation and positioning, and development of the marketing mix elements.

What to expect

✓Has Midterm
✓Has Final
✓Has Attendance
✓Has Project
✓Has Participation
✓Original Book Necessary
Prerequisites
ENGL 204 Advanced Academic English
Books
  • Principles of Marketing, Global Edition, 17/E

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