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MKTG 238Public Relations

Management, Marketing and Entrepreneurship · Suliman S. Olayan School of Business · 3 credits
Bassem El-Bawab
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Description
This course focuses on the communication between an individual or organization and the public to promote stakeholder acceptance and approval. Students explore traditional and emerging components of the public relations process through mass media, as well as the needs of different types of businesses, such as corporations, nonprofit organizations and government offices.

What to expect

✓Has Midterm
✓Has Final
✓Has Attendance
✓Has Project
✓Has Participation
✓Original Book Necessary
Prerequisites
MKTG 210 Principles of Marketing

Common questions about MKTG 238

What is MKTG 238 at AUB?

MKTG 238 Public Relations is a 3-credit course at American University of Beirut (AUB), in the Suliman S. Olayan School of Business. This course focuses on the communication between an individual or organization and the public to promote stakeholder acceptance and approval.

How many credits is MKTG 238?

MKTG 238 Public Relations is worth 3 credits at AUB.

Is MKTG 238 hard?

3 AUB students have written about MKTG 238 on Studiety. No one has left a star rating yet, so read what they wrote rather than an average.

Who teaches MKTG 238 at AUB?

Studiety has 1 professor on record for MKTG 238: Bassem El-Bawab. Sections change every term, so check the registrar for who is teaching now.

What are the prerequisites for MKTG 238?

MKTG 238 lists 1 prerequisite: MKTG 210 Principles of Marketing.

Are there past papers for MKTG 238?

Yes — 2 files for MKTG 238 have been shared by AUB students on Studiety, including exams, quizzes, syllabi and notes. They are free to download with a student account.

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