Public Relations and Protocol

This course introduces advanced public relations students to the array of rules, conventions, and expectations that professional practitioners should master to interact in high-level business settings. It acquaints students with the key aspects of protocol that include the written and unwritten rules of etiquette and cultural norms. This course also provides an overview of how to support the business objectives of an organization in both public and private sectors. Moreover, it emphasizes protocol in diplomatic affairs and how public relations tie in with political figures to deliver messages in the world of diplomacy. Prerequisite: COA 252.