Digital Media Planning

This course allows students to of lectures, seminars, and workshops on topics related to the field of advertising and marketing. The lectures are organized by the Department and may be given by academics or experts in the field. Pass or Fail grade only. Prerequisite: Junior Standing. Mission The mission of the Journalism program is to prepare students to become reporters in various print and media outlets. Students will also augment their journalistic skills with a variety of public relations courses that will broaden their communication skills and improve their career opportunities in different organizational and professional settings. Students will practice and refine their writing, reporting, and other journalistic skills. Program Educational Objectives COMMUNICATION ARTS - JOURNALISM AND ELECTRONIC MEDIA EMPHASIS - RADIO/TV EMPHASIS The program will prepare students to: • Lead a productive career in journalism, public relations, and electronic media; • Employ the journalistic and communication skills acquired in the form of print, broadcast, and digital media in both English and Arabic; • Apply strong professional competence to serve in journalistic tasks, in the press, radio, television and net media; • Act ethically as media professionals; and • Pursue graduate studies in journalism, public relations, and electronic media research. THE DEGREE OF BACHELOR OF ARTS IN COMMUNICATION ARTS - JOURNALISM AND ELECTRONIC MEDIA EMPHASIS Learning Outcomes Upon graduation, students should be able to: • Identify the theoretical and conceptual foundations of the field of journalism and the manner through which such foundations are applied to practice in the field; • Illustrate ideas, thoughts, news, reports, and other journalistic works in clear, correct, vivid, accurate, and meaningful language; • Categorize information and gathered material by providing meaning to them and explaining their relevance and consequences to the recipients; • Become lifelong learners in the field; • Demonstrate genuine creativity in writing and reporting styles; • Acquire and practice written and oral communication skills for print, broadcast and online media; and • Critically analyze and interpret journalistic situations encountered during their daily work. Graduation Requirements Once admitted to the program, students are required to develop competence in both English and Arabic. They