Internship in Advertising

This course offers students the opportunity to apply what they have learned in their academic program to the real-world industry of advertising and/or marketing. The experience helps students develop professional confidence and understand workplace requirements in a supervised work setting. Prerequisite: Senior Standing. ADM Senior Study in Advertising (3.0); 3 cr. This course involves the conceptualization of a successful advertising campaign for an actual client. Students are expected to integrate their understanding of theory and practice to research, plan, and create campaigns that includes selecting media, maintaining cost efficiencies, and setting a media schedule. Students are required to present their campaign and pass a mandatory exit exam. Prerequisite: COA 362. Senior Standing and a grade of “C” or above are required.