Students will delve into the application of AI technologies in modern marketing practices. The course fosters critical analysis of marketing problems through the lens of AI, utilizing predictive analytics and customer segmentation techniques. Students will engage in collaborative team projects to design AI-driven marketing campaigns while examining the ethical considerations and social implications of AI in Marketing. Effective communication is honed as students prepare and deliver reports and presentations on AI marketing strategies. Through a blend of lectures, case studies, and hands-on projects, students will develop a solid business knowledge in AI-driven marketing, preparing them for the evolving digital marketing landscape. of the fundamentals of project management. It mainly covers the process and framework of project management. The topics will include scope management, time management, and cost management, as well as the scheduling and concept of earned value. This course will also tackle the role of the project manager in initiating, planning, executing, monitoring, and closing projects. M G MRK Digital Business Transformation (3.0); 3 cr. This course provides key concepts and techniques needed to develop digital strategies and bring them to market. It starts by describing the nature of disruption, transformation, and strategies that companies can use to exploit and respond to technological change. The course provides insights into computing stacks, business systems, adoption life cycles, and innovation strategies. It then takes you on a tour of the key technologies driving change in how we build, operate, and capture value in our businesses. The course wraps with how to deliver these new offerings and reach new audiences through digital marketing.

Marketing & AI Strategies