MRK 425Business-to-Business Marketing
Marketing · Faculty of Architecture, Arts · 3 credits
Description
Development of principles of distribution of industrial goods and management of industrial marketing organizations. Topics covered include industrial marketing system and organization buying behavior, management of industrial marketing mix, industrial market research, planning, pricing, selling, and advertising decisions, and strategies for industrial markets. Prerequisites: MRK 201, Senior Standing.
Prerequisites
Common questions about MRK 425
What is MRK 425 at NDU?
MRK 425 Business-to-Business Marketing is a 3-credit course at Notre Dame University – Louaize (NDU), in the Faculty of Architecture, Arts. Development of principles of distribution of industrial goods and management of industrial marketing organizations.
How many credits is MRK 425?
MRK 425 Business-to-Business Marketing is worth 3 credits at NDU.
What are the prerequisites for MRK 425?
MRK 425 lists 1 prerequisite: MRK 201 Fundamentals of Marketing.