MRK 321Promotional Strategy
Marketing · Faculty of Architecture, Arts · 3 credits
Description
Introduction to various promotional strategies adopted by different companies and guidelines for determining a company’s promotional mix. Topics covered include advertising, personal selling, publicity and promotion, determination of objectives and budgets, and situation analysis. Also, discussion of managerial issues and problems.
Common questions about MRK 321
What is MRK 321 at NDU?
MRK 321 Promotional Strategy is a 3-credit course at Notre Dame University – Louaize (NDU), in the Faculty of Architecture, Arts. Introduction to various promotional strategies adopted by different companies and guidelines for determining a company’s promotional mix.
How many credits is MRK 321?
MRK 321 Promotional Strategy is worth 3 credits at NDU.