MRK 205Principles of Channel Management
Marketing · Faculty of Architecture, Arts · 3 credits
Description
This course surveys, organizes, and integrates theories and practices relative to current issues of marketing channel management, with a focus on key strategic marketing principles. Physical distribution is reviewed as a functional area within the firm and its interface with channel intermediaries is analyzed. Topics include retailing, wholesaling, industrial marketing, transportation, warehousing, location, inventory control, and channel design. Prerequisite: MGT 201. MRK MRK 215 Fundamentals of Purchasing MRK 315 Import-Export Management MRK 323 Retail Management MRK 422 Packaging, Warehousing & Inventory Control 3 MRK 345 Logistics & Supply Chain Management MRK 404 Transportation Management MRK 425 Business to Business Marketing Total
Prerequisites
Common questions about MRK 205
What is MRK 205 at NDU?
MRK 205 Principles of Channel Management is a 3-credit course at Notre Dame University – Louaize (NDU), in the Faculty of Architecture, Arts. This course surveys, organizes, and integrates theories and practices relative to current issues of marketing channel management, with a focus on key strategic marketing principles.
How many credits is MRK 205?
MRK 205 Principles of Channel Management is worth 3 credits at NDU.
What are the prerequisites for MRK 205?
MRK 205 lists 1 prerequisite: MGT 201 Fundamentals of Management.