Principles of Channel Management

This course surveys, organizes, and integrates theories and practices relative to current issues of marketing channel management, with a focus on key strategic marketing principles. Physical distribution is reviewed as a functional area within the firm and its interface with channel intermediaries is analyzed. Topics include retailing, wholesaling, industrial marketing, transportation, warehousing, location, inventory control, and channel design. Prerequisite: MGT 201. MRK MRK 215 Fundamentals of Purchasing MRK 315 Import-Export Management MRK 323 Retail Management MRK 422 Packaging, Warehousing & Inventory Control 3 MRK 345 Logistics & Supply Chain Management MRK 404 Transportation Management MRK 425 Business to Business Marketing Total