MRK 423
International Marketing
Marketing · Faculty of Architecture, Arts · 3 credits
Description
Analysis and strategies for marketing in an area with different social, political, legal, and economic environment. Topics covered include cross-national consumer behavior, direct foreign investment, strategy of international product development, pricing, promotion and distribution policies, and forms of international involvement. Prerequisites: MRK 201, Junior Standing.
What to expect
✓Has Midterm
✓Has Final
✓Has Graded Homeworks
✓Has Quiz 3
Prerequisites