Business Internship

This course provides students with an opportunity to balance their classroom experience with work experience. Thus, it provides students with practical application of theories presented at the University and a chance to participate in on-the-job training and experience. Interns will have the opportunity to acquire job-related skills by working under the direction and supervision of an experienced practitioner. The course will permit them to gain handson knowledge about their field of interest, have the opportunity to improve their communications skills, and gain confidence and experience in a work setting. Prerequisite: Senior Standing. MARKETING THE DEGREE OF BACHELOR OF BUSINESS ADMINISTRATION (BBA) MARKETING Minor in Marketing Management (15 credits) The Marketing curriculum is organized around a managerial framework to provide students with an understanding of the operations and problems associated with getting the wide range of products and services required by modern society from the producer to the user. Students learn to successfully confront problems in a variety of areas and to make sound marketing decisions based on careful analysis. Marketing is a dynamic profession. There is a wide range of opportunities in marketing, including marketing management, marketing research, purchasing management, market analysis, product/brand management, retailing, sales promotion, social marketing, and international marketing. Graduation Requirements Students seeking a Bachelor of Business Administration in Marketing must complete a total of 92 credits with an overall average of at least 2.0/4.0 and a minimum average of 2.3/4.0 in the core and concentration requirements. These 92 credits are divided into: Liberal Arts Curriculum 27 cr. Required Common Courses 37 cr. Required Major Courses 25 cr. Elective to Major Course 3 cr. MRK 311, MRK 313, MRK 321, MRK 325, MGT 455, MRK 423, MGT 435, MRK 433, BUS 481. MRK 215, MRK 315, MRK 323, MRK 421, MRK 425, MGT 323, ENT 301, ECN 333, MGT 317. Students will be able to successfully confront problems in areas of marketing management, marketing research, purchasing management, market analysis, product management, retailing sales promotions, and international marketing. Students are required to use the following table: Course # Description MRK 201 MRK 311 MRK 421 Fundamentals of Marketing Consumer Behavior Sales Management Cred