Professional Practice and Marketing

The students will be exposed to the professional aspects of fashion design: management of inventory, decision making, planning, licensing, and strategies to enhance market strength. The process of learning happens through daily journaling, written reports, and a presentation of their internship experience. As part of the course, they also develop a mockup fashion brand from market research and brand identity to the visual and physical concept of a retail store. Prerequisites: FTP 415, FTP 329.