Description
The course presents strategic issues in marketing management. It will cover the long-term planning issues of segmentation, product positioning and competitive analysis. Student learning in the course will be experimental in nature, resulting from the student’s involvement with the cases presented as well as the lecture.. [3-0, 3 cr.]
Common questions about PHA 765
What is PHA 765 at LAU?
PHA 765 Marketing Management is a 3-credit course at Lebanese American University (LAU), in the Pharmaceutical Sciences department. The course presents strategic issues in marketing management. It will cover the long-term planning issues of segmentation, product positioning and competitive analysis.
How many credits is PHA 765?
PHA 765 Marketing Management is worth 3 credits at LAU.