MKT 871ATop. MKT: Strategic Branding

This is an advanced course in selected issues in the theory and application of marketing. The course will focus on an in-depth examination and discussion of a contemporary and emerging marketing issue of current interests of instructors and students and recent concern to practicing managers. Hence the exact nature of the material and topics studied will likely vary from semester to semester. A specific course description will be published online in the Course Schedule for the semester the course is offered. Topical coverage may cover among others the following topics: new product development, pricing, brand management, retailing, business-to-business marketing, services marketing, customer relationship marketing, marketing in nonprofit organizations, and marketing of services. Pre-requisites:MKT821Strategic Marketing Management. [3-0, 3cr.].