Description
This course deals with the development, evaluation and management of an advertising strategy. Topics include the structure of an advertising campaign, targeting and positioning, media analysis and creative strategy implementation. [1.5 credits].
Common questions about MKT 731
What is MKT 731 at LAU?
MKT 731 Advertising Strategy is a 2-credit course at Lebanese American University (LAU), in the Marketing department. This course deals with the development, evaluation and management of an advertising strategy. Topics include the structure of an advertising campaign, targeting and positioning, media analysis and creative strategy implementation. [1.5 credits].
How many credits is MKT 731?
MKT 731 Advertising Strategy is worth 2 credits at LAU.