Description
This course discusses the value of consumer behavior and a number of conceptual models explaining consumers’ motivations, decision-making and consumptions. The course explores models from psychology, sociology and provides new tools and examples of how the insights developed from these models have been utilized to build successful brands and shape consumer behavior. [1.5credits].
Common questions about MKT 714
What is MKT 714 at LAU?
MKT 714 Advanced Consumer Behavior is a 2-credit course at Lebanese American University (LAU), in the Marketing department. This course discusses the value of consumer behavior and a number of conceptual models explaining consumers’ motivations, decision-making and consumptions.
How many credits is MKT 714?
MKT 714 Advanced Consumer Behavior is worth 2 credits at LAU.