MKT 338Marketing for All – Disability Inclusive Communication

This course introduces students to the principles and practices of disability-inclusive marketing and communication. Emphasizing diversity, equity, and inclusion (DEI), it equips students with the conceptual frameworks and applied tools necessary to evaluate, design, and implement marketing strategies that authentically represent people with disabilities across digital, print, and multimedia platforms Students will explore inclusive content creation, accessible messaging, and ethical dimensions of representation. Real-world case studies, brand campaigns, and stakeholder engagement strategies will be used to assess how organizations integrate disability inclusion into their marketing and communication. Topical coverage includes: foundations of inclusive marketing and DEI principles; digital accessibility standards; audience segmentation and representation; inclusive advertising strategies; stakeholder engagement; ethics in disability inclusive communication; and the evaluation of disability representation in media.