MKT 332Social Media Marketing

This course introduces students to the fundamentals of social media marketing and its growing role in contemporary business practices. It explores how digital platforms create value for customers, foster brand awareness, and drive business growth. Students will learn to craft engaging content that resonates with their audience, develop social media strategies, and manage advertising campaigns using Meta tools. The course highlights the importance of analyzing social media metrics to make informed marketing decisions. It also emphasizes ethical considerations, such as transparency, privacy, and data use. Through lectures, discussions, and applied projects, students gain practical experience in executing social media plans, enhancing their analytical thinking, creativity, and understanding of how technology shapes modern marketing. Topical coverage includes: the role of social media in marketing; developing digital strategies and setting objectives; targeting and segmentation; building a brand presence; content creation and campaign management; performance analytics; and ethical practices in digital environments. Prerequisite: MKT201 Introduction to Marketing