Description
This course introduces the principles of sustainability and ethics in marketing, with a focus on the integration of environmental, social, and governance (ESG) values into contemporary branding strategies. Students will critically examine how organizations navigate the challenges of responsible marketing while aligning with global sustainability goals and stakeholder expectations. Through a blend of theoretical insights and practical applications, the course provides analytical tools for evaluating ethical branding, purpose-driven communication, and corporate social responsibility (CSR) initiatives. Topics include green marketing, consumer trust, regulatory frameworks, and the identification and avoidance of greenwashing practices. The course prepares students for roles in nonprofit and corporate sectors where marketing strategy intersects with social and environmental impact. Topical coverage includes: ESG fundamentals in marketing; ethical branding and communication strategies; stakeholder engagement and CSR; global frameworks for sustainable business; challenges of greenwashing; impact measurement and reporting; and marketing for social good in multinational and NGO contexts.
Common questions about MKT 328
What is MKT 328 at LAU?
MKT 328 Sustainable & Ethical Marketing is a 3-credit course at Lebanese American University (LAU), in the Marketing department. This course introduces the principles of sustainability and ethics in marketing, with a focus on the integration of environmental, social, and governance (ESG) values into contemporary branding strategies.
How many credits is MKT 328?
MKT 328 Sustainable & Ethical Marketing is worth 3 credits at LAU.
Who teaches MKT 328 at LAU?
Studiety has 1 professor on record for MKT 328: Hassan Riad Younes. Sections change every term, so check the registrar for who is teaching now.