Description
This course explores the strategic management of luxury brands with a focus on the fashion industry. It examines how luxury products and services deliver symbolic and psychological value, fostering strong consumer-brand relationships and enabling self-expression. Emphasis is placed on how luxury brands maintain relevance through innovation and cultural resonance, particularly within fashion as a medium of identity and social communication. Topical coverage includes: consumer motivations and behaviors in the luxury market; brand management principles specific to the luxury sector; the role of fashion in shaping identity and social meaning; communication strategies across traditional and digital media; and critical discussions on ethics and responsibility in luxury branding.
Common questions about MKT 324
What is MKT 324 at LAU?
MKT 324 Luxury & Fashion Branding is a 3-credit course at Lebanese American University (LAU), in the Marketing department. This course explores the strategic management of luxury brands with a focus on the fashion industry. It examines how luxury products and services deliver symbolic and psychological value, fostering strong consumer-brand relationships and enabling self-expression.
How many credits is MKT 324?
MKT 324 Luxury & Fashion Branding is worth 3 credits at LAU.
Who teaches MKT 324 at LAU?
Studiety has 1 professor on record for MKT 324: Mirna Mohammed Mouhaidli. Sections change every term, so check the registrar for who is teaching now.