ITM 303Digital Transformation for Business

In the Digital era, all organizations should undergo the process of Digital Transformation(DX) in order to meet the needs of their dynamically evolving markets and rapidly changing customers’ expectations. Digital Transformation is the use of digital technologies to enhance various aspects of an organization including its processes, products, services, operations and governance. Companies that fail to undergo a proper DX in a timely manner are at a high risk of becoming obsolete. The objective of this course is to clearly explain the process of Digital Transformation in depth, clarifying what factors aid in its success and which barriers lead to its failure. We will also discuss the role of innovation in organizations undergoing their digital transformation, while showcasing the solutions of the key challenges that are faced during the process. Moreover, we will explain the five steps of the DX road map, which are the steps needed to successfully undergo the DX process. Each of the stages explained will be supported by case studies showcasing how companies previously applied them in order to reach success. In addition to that, each stage will be supported by tools, which help us execute it properly, in our future DX initiates.