COM 431Strategic Communication
Communication Mobil. & Identity · 3 credits
Description
The course covers the theories, skills and processes of strategic communication and its practice by business, government, politicians and nonprofits. Students learn how to plan, research, execute and assess strategic communication plans, integrating multiplatform media and managing relationships with various stakeholders. Students also learn how to analyze traditional and social media metrics to evaluate the effectiveness of media strategies. Prerequisite(s): COM 213 or COM COM 226 [3-0, 3 cr.]
Common questions about COM 431
What is COM 431 at LAU?
COM 431 Strategic Communication is a 3-credit course at Lebanese American University (LAU), in the Communication Mobil. & Identity department. The course covers the theories, skills and processes of strategic communication and its practice by business, government, politicians and nonprofits.
How many credits is COM 431?
COM 431 Strategic Communication is worth 3 credits at LAU.