AUB
AGBU 210

Marketing in Agribusiness

Agriculture · Faculty of Agricultural and Food Sciences · 3 credits
An overview of marketing activities in Agro-food industries, including marketing inputs in strategic planning, global marketing, marketing research, analysis of buyer behavior, market segmentation and positioning, and development of the marketing mix elements

What to expect

Has Quiz 1
Has Quiz 2
Has Drop Quizzes
Has Final
Has Attendance
Has Project
Original Book Necessary
Multiple Books
  • Multiple Books

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