BUSS 349Advanced Seminar in Strategic Managem.

This advanced class is a senior capstone course for students; an integrative, big-picture course which exposes students to the strategic planning process of firms in local and global settings by utilizing the knowledge acquired from other core courses such as marketing, accounting, finance, operations, and pricing and markets. Students will culminate the curriculum through the application of core functional foundation concepts to various business situations. Emphasis will be placed on identifying the tools needed for strategic analysis of firms and industries and on comprehending the key internal and external issues executives encounter when managing corporations and departments. Topics include strategy formulation, implementation, execution, competitive positioning, and evaluation techniques. Students are required to identify current problems and chart the future direction of different businesses and industries. Prerequisites: Minimum of 18 credits of core courses including MKTG 306 and MNGT 306.