MKTG 231Customer Experience Design
Management, Marketing and Entrepreneurship · Suliman S. Olayan School of Business · 3 credits
Description
All customer-brand interactions involve experiences, good or bad. Successful companies like Apple, Starbucks, Netflix etc. strive to create holistic experiences for customers that include emotive, sensory, identity value to create strong and enduring customer-brand bonds, which are difficult for competitors to copy or break. Customer experience is an all-encompassing term that goes beyond traditional definitions of marketing, customer service, customer satisfaction, and loyalty. This course builds on and extends traditional marketing principles to enable students to develop compelling customer and brand experiences. Business majors only. Prerequisites: MKTG 210 and ENGL 204 or ENGL 206.
Common questions about MKTG 231
What is MKTG 231 at AUB?
MKTG 231 Customer Experience Design is a 3-credit course at American University of Beirut (AUB), in the Suliman S. Olayan School of Business. All customer-brand interactions involve experiences, good or bad. Successful companies like Apple, Starbucks, Netflix etc.
How many credits is MKTG 231?
MKTG 231 Customer Experience Design is worth 3 credits at AUB.
Who teaches MKTG 231 at AUB?
Studiety has 2 professors on record for MKTG 231: Hounaida El Jurdi, Lama Halwani. Sections change every term, so check the registrar for who is teaching now.