HPCH 204Social Marketing
Health Promotion and Community Health · Faculty of Health Sciences · 3 credits
Description
How can we influence people’s behaviors, such as wearing masks, getting a vaccine jab, observe physical distancing, screening for cancer, or even voting? Can we ‘sell’ healthy eating, tooth brushing, recycling, the same way corporations sell their products? Social Marketing is a discipline that can answer these questions (and many more) to address a broad range of health, environment, political, and social issues. Social marketing “seeks to develop and integrate marketing concepts with other approaches to influence behaviors that benefit individuals and communities for the greater social good.” Social marketing requires soul and heart. In this course, students will learn how to apply the basic concepts of Social Marketing into strategic plans aimed to address ‘wicked problems’ affecting local communities. Prerequisites: HPCH 210 and HPCH 212.
Common questions about HPCH 204
What is HPCH 204 at AUB?
HPCH 204 Social Marketing is a 3-credit course at American University of Beirut (AUB), in the Faculty of Health Sciences. How can we influence people’s behaviors, such as wearing masks, getting a vaccine jab, observe physical distancing, screening for cancer, or even voting? Can we ‘sell’ healthy eating, tooth brushing, recycling, the same way corporations sell their products?
How many credits is HPCH 204?
HPCH 204 Social Marketing is worth 3 credits at AUB.
Who teaches HPCH 204 at AUB?
Studiety has 1 professor on record for HPCH 204: Rana O Al Barazi. Sections change every term, so check the registrar for who is teaching now.