Description
This course researches an issue directly related to the field of concentration with a fieldwork study. EDU MASTER DEGRE DEPARTMENT OF MEDIA STUDIES Associate Professors: Bou Zeid, Maria; Chidiac, May; El Khoury, Jessica; Khabbaz, Nicolas; Mady, Christy. Assistant Professors: Houssni, Joseph; Sayyah, Rita. Senior Lecturers: Abi Adam, Naoum; Donerian, Vatche; Haddad, Pierrot; Lahoud, Sam; Rechdan, Melhem. Senior Lab Instructor: Al-Achy, Samer DEPARTMENT OF MEDIA STUDIES ADVERTISING AND MARKETING COMMUNICATION ARTS - JOURNALISM AND ELECTRONIC MEDIA EMPHASIS COMMUNICATION ARTS - RADIO AND TELEVISION EMPHASIS MEDIA STUDIES THE DEGREE OF BACHELOR OF ARTS IN ADVERTISING AND MARKETING Mission BA DEGREE MA DEGREE The mission of the advertising sequence is to prepare students for careers in account handling, media planning and management, creative roles in advertising agencies, and in-house advertising. The program also incorporates principles of marketing, consumer behavior, promotional strategy, and other pertinent courses. Program Educational Objectives The program will prepare students to: • Lead a productive career in various areas of the advertising and marketing industry; • Apply their linguistic, analytical, communication, and creative skills to further the development of the advertising industry in Lebanon and the region; • Become lifelong learners and find success in their chosen field; • Act ethically as advertising and marketing professionals; and • Pursue graduate studies in advertising and marketing research. Learning Outcomes Upon graduation, students should be able to: • Understand the main principles and concepts of the advertising and marketing field; • Develop full advertising and marketing plans and campaigns that meet client needs and market requirements; • Prepare and deliver oral presentations and written reports (including the advertising brief and pitch) pertinent to the advertising and marketing field; • Practice advertising and marketing in accordance with the ethical, moral, and industry codes within the local, international, and global markets; • Design a professional portfolio including work with a number of local advertising firms; and • Evaluate the power and effectiveness of communication technologies and its ability to function as agents of social change. Graduation Requirements Students pursuing this major must complete a total of 10