MKTG 240

Consumer Behavior

Marketing · Olayan School of Business · 3 credits
Ahmad Hijazi Michael Kfouri Michel Kfouri
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Description
A course that focuses on the customer as the key to market success. Topics covered include the roles of a customer, market values a customer seeks, determinants of customer behavior, the customer’s mindset, customer decision-making and customer focused marketing

What to expect

✓Has Quiz 1
✓Has Quiz 2
✓Has Midterm
✓Has Final
✓Has Attendance
✓Has Project
✓Has Participation
✓Original Book Necessary
Prerequisites
MKTG 210 Principles of Marketing
Books
  • Consumer Behavior: Buying, Having, and Being, Global Edition, 12/E