MKTG 222

Marketing Research

Marketing · Olayan School of Business · 3 credits
Muhammad Aljukhadar
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Description
A course that provides thorough coverage of various marketing research tools along an applied orientation, including systematic analysis of the steps comprising the marketing research process, starting with research problem definition and ending with data collection, analysis and presentation.

What to expect

✓Has Midterm
✓Has Final
✓Has Attendance
✓Has Project
✓Has Graded Homeworks
✓Has Participation
✓Original Book Necessary
Prerequisites
BUSS 200 Business StatisticsMKTG 210 Principles of Marketing
Books
  • Marketing Research (Arab World Ed.)