# MRK 311 — Consumer Behavior (NDU)

> MRK 311 Consumer Behavior at Notre Dame University – Louaize. no student contributions yet.

Source: https://studiety.com/ndu/course/3385
Retrieved: 2026-08-03

## Facts

- Course code: MRK 311
- Title: Consumer Behavior
- University: Notre Dame University – Louaize (NDU)
- Subject: Marketing
- Faculty: Faculty of Architecture, Arts
- Credits: 3

## Catalogue description

Concepts and theories to explain the decisionmaking process of consumer and organizational buying. Attention is focused on economic, psychological, sociological, and anthropological variables to understand, predict, and control purchasing behavior. Prerequisite: MRK 201.

## Quick answers

### What is MRK 311 at NDU?

MRK 311 Consumer Behavior is a 3-credit course at Notre Dame University – Louaize (NDU), in the Faculty of Architecture, Arts. Concepts and theories to explain the decisionmaking process of consumer and organizational buying. Attention is focused on economic, psychological, sociological, and anthropological variables to understand, predict, and control purchasing behavior. Prerequisite: MRK 201.

### How many credits is MRK 311?

MRK 311 Consumer Behavior is worth 3 credits at NDU.

### What are the prerequisites for MRK 311?

MRK 311 lists 1 prerequisite: MRK 201 Fundamentals of Marketing.

## Prerequisites

- [MRK 201 — Fundamentals of Marketing](https://studiety.com/ndu/course/3130)

## See also

- [All Marketing courses at NDU](https://studiety.com/ndu/subject/marketing.md)
- [Every NDU subject](https://studiety.com/ndu/subjects.md)

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