# PHA 765 — Marketing Management (LAU)

> PHA 765 Marketing Management at Lebanese American University. no student contributions yet.

Source: https://studiety.com/lau/course/8243
Retrieved: 2026-09-16

## Facts

- Course code: PHA 765
- Title: Marketing Management
- University: Lebanese American University (LAU)
- Subject: Pharmacy
- Department: Pharmaceutical Sciences
- Credits: 3

## Catalogue description

The course presents strategic issues in marketing management. It will cover the long-term planning issues of segmentation, product positioning and competitive analysis. Student learning in the course will be experimental in nature, resulting from the student’s involvement with the cases presented as well as the lecture.. [3-0, 3 cr.]

## Quick answers

### What is PHA 765 at LAU?

PHA 765 Marketing Management is a 3-credit course at Lebanese American University (LAU), in the Pharmaceutical Sciences department. The course presents strategic issues in marketing management. It will cover the long-term planning issues of segmentation, product positioning and competitive analysis.

### How many credits is PHA 765?

PHA 765 Marketing Management is worth 3 credits at LAU.

## See also

- [All Pharmacy courses at LAU](https://studiety.com/lau/subject/pharmacy.md)
- [Every LAU subject](https://studiety.com/lau/subjects.md)

---

From Studiety (https://studiety.com/), an independent, student-run course guide. Not affiliated with or endorsed by any university. Reviews are the opinions of individual students.