# MKT 731 — Advertising Strategy (LAU)

> MKT 731 Advertising Strategy at Lebanese American University. no student contributions yet.

Source: https://studiety.com/lau/course/7486
Retrieved: 2026-09-16

## Facts

- Course code: MKT 731
- Title: Advertising Strategy
- University: Lebanese American University (LAU)
- Subject: Marketing
- Department: Marketing
- Credits: 2
- Counts toward General Education: EMBA Course

## Catalogue description

This course deals with the development, evaluation and management of an advertising strategy. Topics include the structure of an advertising campaign, targeting and positioning, media analysis and creative strategy implementation. [1.5 credits].

## Quick answers

### What is MKT 731 at LAU?

MKT 731 Advertising Strategy is a 2-credit course at Lebanese American University (LAU), in the Marketing department. This course deals with the development, evaluation and management of an advertising strategy. Topics include the structure of an advertising campaign, targeting and positioning, media analysis and creative strategy implementation. [1.5 credits].

### How many credits is MKT 731?

MKT 731 Advertising Strategy is worth 2 credits at LAU.

## See also

- [All Marketing courses at LAU](https://studiety.com/lau/subject/marketing.md)
- [Every LAU subject](https://studiety.com/lau/subjects.md)

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