# MKT 498 — Marketing Strategy (LAU)

> MKT 498 Marketing Strategy at Lebanese American University. no student contributions yet.

Source: https://studiety.com/lau/course/7482
Retrieved: 2026-09-16

## Facts

- Course code: MKT 498
- Title: Marketing Strategy
- University: Lebanese American University (LAU)
- Subject: Marketing
- Department: Marketing
- Credits: 3
- Professors on record (3): Amal Saber, Wael Adel Nuweihed, Zahy Bechir Ramadan

## Catalogue description

This analytical course examines marketing activities from the viewpoint of a marketing executive. It applies marketing principles, practices, and theories to the formulation of strategic marketing plans and solutions for local and global markets. Topical coverage includes: diagnosing marketing problems, identifying opportunities, analyzing alternative courses of action, and recommending sound marketing strategies and action plans. The course will allow students to recognize the factors that influence the success likelihood of their marketing decisions and thereby improve their marketing decision-making. Students will also learn how to create a comprehensive marketing plan that appropriately plots a suitable course of action. Prerequisites: Senior-level standing. [3-0, 3 cr.].

## Quick answers

### What is MKT 498 at LAU?

MKT 498 Marketing Strategy is a 3-credit course at Lebanese American University (LAU), in the Marketing department. This analytical course examines marketing activities from the viewpoint of a marketing executive. It applies marketing principles, practices, and theories to the formulation of strategic marketing plans and solutions for local and global markets.

### How many credits is MKT 498?

MKT 498 Marketing Strategy is worth 3 credits at LAU.

### Who teaches MKT 498 at LAU?

Studiety has 3 professors on record for MKT 498: Amal Saber, Wael Adel Nuweihed, Zahy Bechir Ramadan. Sections change every term, so check the registrar for who is teaching now.

## See also

- [All Marketing courses at LAU](https://studiety.com/lau/subject/marketing.md)
- [Every LAU subject](https://studiety.com/lau/subjects.md)

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