# MKT 337 — Strategic Brand Management (LAU)

> MKT 337 Strategic Brand Management at Lebanese American University. no student contributions yet.

Source: https://studiety.com/lau/course/7464
Retrieved: 2026-09-16

## Facts

- Course code: MKT 337
- Title: Strategic Brand Management
- University: Lebanese American University (LAU)
- Subject: Marketing
- Department: Marketing
- Credits: 3
- Counts toward General Education: Bus. Elective in BS BUS-MKT
- Professors on record (1): Annelie Moukaddem Baalbaki

## Catalogue description

This course provides students with a comprehensive understanding of the principles, strategies, and frameworks essential for building and managing strong brands in today’s competitive marketplace. It emphasizes the strategic role of brand equity, guiding students on how to build, measure, leverage and manage that equity regionally and globally. The course explores advanced branding strategies that help organizations differentiate themselves, foster customer loyalty, and drive long-term business success. Topical coverage includes: customer-based brand equity and brand positioning, brand identity, designing effective marketing programs and brand elements to build brand equity, leveraging digital branding strategies; utilizing secondary brand associations; measuring and analyzing brand performance; structuring brand architecture; managing brand extensions and co-branding opportunities; managing brand crises and reputation management; and ethical and sustainable brand management. Prerequisite: MKT201 Introduction to Marketing

## Quick answers

### What is MKT 337 at LAU?

MKT 337 Strategic Brand Management is a 3-credit course at Lebanese American University (LAU), in the Marketing department. This course provides students with a comprehensive understanding of the principles, strategies, and frameworks essential for building and managing strong brands in today’s competitive marketplace.

### How many credits is MKT 337?

MKT 337 Strategic Brand Management is worth 3 credits at LAU.

### Who teaches MKT 337 at LAU?

Studiety has 1 professor on record for MKT 337: Annelie Moukaddem Baalbaki. Sections change every term, so check the registrar for who is teaching now.

### What are the prerequisites for MKT 337?

MKT 337 lists 1 prerequisite: MKT 201 Contemporary Marketing.

## Prerequisites

- [MKT 201 — Contemporary Marketing](https://studiety.com/lau/course/7438)

## See also

- [All Marketing courses at LAU](https://studiety.com/lau/subject/marketing.md)
- [Every LAU subject](https://studiety.com/lau/subjects.md)

---

From Studiety (https://studiety.com/), an independent, student-run course guide. Not affiliated with or endorsed by any university. Reviews are the opinions of individual students.