# MKT 334 — Influencer Marketing and Content Creation (LAU)

> MKT 334 Influencer Marketing and Content Creation at Lebanese American University. no student contributions yet.

Source: https://studiety.com/lau/course/7461
Retrieved: 2026-09-16

## Facts

- Course code: MKT 334
- Title: Influencer Marketing and Content Creation
- University: Lebanese American University (LAU)
- Subject: Marketing
- Department: Marketing
- Credits: 3
- Counts toward General Education: Bus. Elective in BS BUS-MKT
- Professors on record (1): Hassan Riad Younes

## Catalogue description

This course explores the strategic intersection of influencer marketing and digital content creation, with an emphasis on storytelling in the context of the evolving creator economy. Students will examine how platforms such as TikTok, Instagram, and YouTube are reshaping brand-consumer interactions and will learn to design, implement, and evaluate influencer-led campaigns that foster authentic engagement. The course introduces students to the planning and execution of digital marketing strategies through content-driven approaches. Key areas include influencer identification and partnership, campaign design, content optimization, performance measurement, and the application of emerging tools such as artificial intelligence (AI), SEO, and analytics platforms. Students will gain both theoretical grounding and practical skills applicable to careers in digital marketing, PR, creative industries, and brand strategy. Topical coverage includes: content strategy and storytelling principles; influencer marketing frameworks; platform-specific content trends; campaign design and management; digital performance metrics; audience engagement; ethics in influencer-brand partnerships; and applications of AI and SEO in content creation.

## Quick answers

### What is MKT 334 at LAU?

MKT 334 Influencer Marketing and Content Creation is a 3-credit course at Lebanese American University (LAU), in the Marketing department. This course explores the strategic intersection of influencer marketing and digital content creation, with an emphasis on storytelling in the context of the evolving creator economy.

### How many credits is MKT 334?

MKT 334 Influencer Marketing and Content Creation is worth 3 credits at LAU.

### Who teaches MKT 334 at LAU?

Studiety has 1 professor on record for MKT 334: Hassan Riad Younes. Sections change every term, so check the registrar for who is teaching now.

## See also

- [All Marketing courses at LAU](https://studiety.com/lau/subject/marketing.md)
- [Every LAU subject](https://studiety.com/lau/subjects.md)

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