# MKT 201 — Contemporary Marketing (LAU) > MKT 201 Contemporary Marketing at Lebanese American University. 4.3/5 from 7 ratings · 7 student reviews. Source: https://studiety.com/lau/course/7438 Retrieved: 2026-09-16 ## Facts - Course code: MKT 201 - Title: Contemporary Marketing - University: Lebanese American University (LAU) - Subject: Marketing - Department: Marketing - Credits: 3 - Counts toward General Education: MKT201 Book Fees, Business Major Requirement - Professors on record (16): Ali Hussein Mahdi, Annelie Baalbaki, Annelie Moukaddem Baalbaki, Carole Raymond Assaf, Christiane Samih Jbeily, Dana Khodr Amhaz, Hounaida Atef El Jurdi, Jhana Mohammed El Hajj Sleimane, Joelle Farajallah Hachem, Joelle Farajallah Majdalani, Joelle Hachem, Kiray Michel Khoury, Lara Georges Khabbaz, Nadia Jeryes Azzam, Omar Itani, Soulayma Sleiman Mouawad ## Catalogue description The course covers the fundamentals of contemporary marketing and the role that marketing plays in business. It explores the role of marketing in creating value for customers and generating business growth in today’s dynamic and increasingly digital environment. In particular, the course highlights the use of data analytics, social media, and emerging technologies to understand consumer behavior and support evidence-based marketing decisions. It also exposes students to various elements of the marketing mix decisions, as well as environmental factors affecting the marketing process. The course highlights the importance of conducting market research to identify consumer needs and wants, and make informed marketing decisions. Topical coverage includes: an overview of the dynamic marketing environment; the consumer and business markets and their buying behaviors; marketing research; the concepts of brand identity; the process of market segmentation, targeting and positioning; and the marketing mix, including key digital channels and tools. [3–0, 3 cr.] ## Quick answers ### What is MKT 201 at LAU? MKT 201 Contemporary Marketing is a 3-credit course at Lebanese American University (LAU), in the Marketing department. The course covers the fundamentals of contemporary marketing and the role that marketing plays in business. It explores the role of marketing in creating value for customers and generating business growth in today’s dynamic and increasingly digital environment. ### How many credits is MKT 201? MKT 201 Contemporary Marketing is worth 3 credits at LAU. ### Is MKT 201 hard? Students rate MKT 201 4.3 out of 5 overall, from 7 ratings. ### Who teaches MKT 201 at LAU? Studiety has 16 professors on record for MKT 201: Ali Hussein Mahdi, Annelie Baalbaki, Annelie Moukaddem Baalbaki, Carole Raymond Assaf, Christiane Samih Jbeily, Dana Khodr Amhaz, Hounaida Atef El Jurdi, Jhana Mohammed El Hajj Sleimane and 8 more. Sections change every term, so check the registrar for who is teaching now. ## Student ratings - Overall: 4.3/5 from 7 ratings ## Student reviews 7 of 7 reviews by students who took the course. Any review carried over from elsewhere is marked with its source on its own line. - **4/5 · 2025-11** — MKT 201 is an easy course but carries a lot of information that has to be kept up with; attending class and taking notes is enough for an A. - **3/5 · 2025-11** — MKT 201 (Introduction to Marketing) is mostly memorization plus a final project, and is manageable as an elective if the instructor is good, though students note there are easier business electives available. - **4/5 · 2025-11** — Omar Itani is recommended for MKT 201 by students looking for an easy A. - **5/5 · 2026-07** — Joelle is the clear student favorite for MKT 201 (Introduction to Marketing) at LAU Beirut, recommended unanimously over the other professors teaching the course. - **4/5 · 2026-07** — Joelle Hachem is the professor students recommend for MKT 201 (Introduction to Marketing), including for those taking business as a minor. - **5/5 · 2025-11** — Annelie Baalbaki is the most recommended instructor for MKT 201, and an A is easy with her if you attend and take notes. - **5/5 · 2025-11** — Annelie Baalbaki is a confident recommendation for MKT 201. ## See also - [All Marketing courses at LAU](https://studiety.com/lau/subject/marketing.md) - [Every LAU subject](https://studiety.com/lau/subjects.md) --- From Studiety (https://studiety.com/), an independent, student-run course guide. Not affiliated with or endorsed by any university. Reviews are the opinions of individual students.