# MKTG 240 — Consumer Behavior (AUB)

> MKTG 240 Consumer Behavior at American University of Beirut. 6 student reviews · 2 shared files.

Source: https://studiety.com/aub/course/643
Retrieved: 2026-08-04

## Facts

- Course code: MKTG 240
- Title: Consumer Behavior
- University: American University of Beirut (AUB)
- Subject: Marketing
- Department: Management, Marketing and Entrepreneurship
- Faculty: Suliman S. Olayan School of Business
- Credits: 3
- Professors on record (3): Ahmad Hijazi, Michael Kfouri, Michel Kfouri

## Catalogue description

A course that focuses on the customer as the key to market success. Topics covered include the roles of a customer, market values a customer seeks, determinants of customer behavior, the customer’s mindset, customer decision-making and customer focused marketing

## Quick answers

### What is MKTG 240 at AUB?

MKTG 240 Consumer Behavior is a 3-credit course at American University of Beirut (AUB), in the Suliman S. Olayan School of Business. A course that focuses on the customer as the key to market success. Topics covered include the roles of a customer, market values a customer seeks, determinants of customer behavior, the customer’s mindset, customer decision-making and customer focused marketing

### How many credits is MKTG 240?

MKTG 240 Consumer Behavior is worth 3 credits at AUB.

### Is MKTG 240 hard?

6 AUB students have written about MKTG 240 on Studiety. No one has left a star rating yet, so read what they wrote rather than an average.

### Who teaches MKTG 240 at AUB?

Studiety has 3 professors on record for MKTG 240: Ahmad Hijazi, Michael Kfouri, Michel Kfouri. Sections change every term, so check the registrar for who is teaching now.

### What are the prerequisites for MKTG 240?

MKTG 240 lists 1 prerequisite: MKTG 210 Principles of Marketing.

### Are there past papers for MKTG 240?

Yes — 2 files for MKTG 240 have been shared by AUB students on Studiety, including exams, quizzes, syllabi and notes. They are free to download with a student account.

## What to expect

- Has Quiz 1
- Has Quiz 2
- Has Midterm
- Has Final
- Has Attendance
- Has Project
- Has Participation
- Original Book Necessary

## Prerequisites

- [MKTG 210 — Principles of Marketing](https://studiety.com/aub/course/638)

## Books

- Consumer Behavior: Buying, Having, and Being, Global Edition, 12/E

## Shared course material

2 files shared by students. Free to download after signing up.

- Syllabi: 2 (most recent from 2017)

## Student reviews

6 of 6 reviews, written by students who took the course.

- **2020-07** — He is a great teacher , jokes in class a lot very chill and actually knows what he is teaching

- **2020-04** — It is an important course, very eye opening especially if you plan to work in consumer goods, (client sided not communication), and Michael is just great

- **2020-04** — He is a great teacher , jokes in class a lot very chill and actually knows what he is teaching

- **2019-08** — He is a great teacher , jokes in class a lot very chill and actually knows what he is teaching

- **2019-08** — Michael is super nice and You can get high grades in the course but the class is boring and the examples given are obsolete...

- **2019-08** — Michael is amazing! You wouldn’t be bored in his class w he gives so many examples to whatever topic he’s talking about

## See also

- [All Marketing courses at AUB](https://studiety.com/aub/subject/marketing.md)
- [Every AUB subject](https://studiety.com/aub/subjects.md)

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From Studiety (https://studiety.com/), an independent, student-run course guide. Not affiliated with or endorsed by any university. Reviews are the opinions of individual students.