# MKTG 210 — Principles of Marketing (AUB) > MKTG 210 Principles of Marketing at American University of Beirut. 15 student reviews · 48 shared files. Source: https://studiety.com/aub/course/638 Retrieved: 2026-08-04 ## Facts - Course code: MKTG 210 - Title: Principles of Marketing - University: American University of Beirut (AUB) - Subject: Marketing - Department: Management, Marketing and Entrepreneurship - Faculty: Suliman S. Olayan School of Business - Credits: 3 - Professors on record (12): Abeer Rawas, Hounaida El Jurdi, Lama Halwani, Laurence Leigh, Leila Khauli Hanna, Michael Kfouri, Michel Kfouri, Muhammad Aljukhadar, Nadine Yehya, Naeem Akhtar, Wided Batat, Zeina Harfoush ## Catalogue description An overview of marketing activities including marketing inputs in strategic planning, global marketing, marketing research, analysis of buyer behavior, market segmentation and positioning, and development of the marketing mix elements. ## Quick answers ### What is MKTG 210 at AUB? MKTG 210 Principles of Marketing is a 3-credit course at American University of Beirut (AUB), in the Suliman S. Olayan School of Business. An overview of marketing activities including marketing inputs in strategic planning, global marketing, marketing research, analysis of buyer behavior, market segmentation and positioning, and development of the marketing mix elements. ### How many credits is MKTG 210? MKTG 210 Principles of Marketing is worth 3 credits at AUB. ### Is MKTG 210 hard? 15 AUB students have written about MKTG 210 on Studiety. No one has left a star rating yet, so read what they wrote rather than an average. ### Who teaches MKTG 210 at AUB? Studiety has 12 professors on record for MKTG 210: Abeer Rawas, Hounaida El Jurdi, Lama Halwani, Laurence Leigh, Leila Khauli Hanna, Michael Kfouri, Michel Kfouri, Muhammad Aljukhadar and 4 more. Sections change every term, so check the registrar for who is teaching now. ### What are the prerequisites for MKTG 210? MKTG 210 lists 1 prerequisite: ENGL 204 Advanced Academic English. ### Are there past papers for MKTG 210? Yes — 48 files for MKTG 210 have been shared by AUB students on Studiety, including exams, quizzes, syllabi and notes. They are free to download with a student account. ## What to expect - Has Midterm - Has Final - Has Attendance - Has Project - Has Participation - Original Book Necessary ## Prerequisites - [ENGL 204 — Advanced Academic English](https://studiety.com/aub/course/741) ## Books - Principles of Marketing, Global Edition, 17/E ## Shared course material 48 files shared by students. Free to download after signing up. - Test Banks: 24 - Notes: 21 - Syllabi: 3 (most recent from 2017) ## Student reviews 15 of 15 reviews, written by students who took the course. - **2020-04** — Both Michael and Leila are amazing, however if planning to do a marketing concentration i say you go with leila - **2020-04** — Leila is fun and knows how to entertain a class while informing you with the latest happenings in mktg - **2020-04** — I had a mixed experience with Leila, she is so strict for marketing 210, but for other specialization courses they are enjoyable with her - **2020-04** — adine is awesoem.. Great explanation, breaks in the middle of the lecture, and she is really a nice person... Definitely recommended - **2020-04** — She's soo good, I was lucky to take it with her. By far she's the best Marketing teacher for any course - **2020-04** — she’s the best teacher for marketing - **2020-04** — I took marketing and PR with him he's a pretty decent teacher - **2020-04** — Grade wise he's generous enough. I got an 88 in his course, but with marketing 210 you're talking exams that may be cross graded. So if that factor's in, he will only be grading your project and adding the grades up. - **2020-04** — His examples are always worth listening to. - **2020-04** — Nadine's a sweet heart as well, and a little more lively than Michael but it's her first term giving 210. Michael is great too. We're blessed with amazing marketing professors at OSB! - **2020-04** — I took marketing and PR with him he's a pretty decent teacher - **2020-04** — Great teacher and good grades - **2019-08** — The course is much more interesting with this professor! He gives many real examples to make the material easier to understand. And he's very fair. - **2019-08** — He is the best but he gets boring sometimes - **2019-08** — Michael kfoury is a boss. But many say he's very dull. As long as you are interested in the material, you will enjoy it. ## See also - [All Marketing courses at AUB](https://studiety.com/aub/subject/marketing.md) - [Every AUB subject](https://studiety.com/aub/subjects.md) --- From Studiety (https://studiety.com/), an independent, student-run course guide. Not affiliated with or endorsed by any university. Reviews are the opinions of individual students.